Burgers, Fries and the 83′ Dunn Howell Mountain Please…

2 Aug

 

I’ll try and stay away doing this, but just thought that this article from  AP writer MICHELLE LOCKE is right in line with business these days. It’s tough out there and restaurants are doing anything they can to boost sales. The article also touches on my Value Proposition post. Trading down for a low-key experience with others around you is definitely in.

thomas hawk                                                                                                      Photo: Thomas Hawk via Flickr

SAN FRANCISCO  (AP)- Fast-food customers are hearing something new as they order burgers, pizza and all things fried: Would you like wine with that? No one’s selling cases of McMerlot just yet, but a number of so-called “quick-serve” restaurants are adding beer and wine to the menu, partly to boost sales but also with an eye to amping up the ambiance.

No one’s selling cases of McMerlot just yet, but a number of so-called “quick-serve” restaurants are adding beer and wine to the menu, partly to boost sales but also with an eye to amping up the ambiance.

“We simply wanted to create a different kind of dining experience,” says Jeff Harvey, CEO and president of Burgerville, a 39-unit chain in the Northwest which recently added wine and beer to one of its restaurants in Vancouver, Wash.

The trend comes at a time when “quick serve” or “quick casual” restaurants — a restaurant that has counter service but aspires to offer something more than typical takeout — are looking to attract cash-strapped diners searching for cheaper options, but not willing to give up the amenities of full-service restaurants. Read More

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