What is the average usage of a casual dining establishment?

9 Aug

I’ve been searching around for this number over the weekend and found that there are some pretty varied reports depending on where you look. But I thought I’d post what I found here. As far as the Technomic survey found, for example, that the core market for casual dining consists of heavy patrons (who visit casual dining restaurants at least weekly) and moderate customers (who visit two or three times a month). Together, these core groups represent half of all visits. But these customers differ demographically from the general population: they are disproportionately male (55 percent), young (average age 43) and higher-income (averaging close to $63,000/year). They also tend to live in the suburbs.

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