Twitter Tastings -Macallan

10 Aug

I’m all about twitter and brands connecting, but feel that the majority of brands fail miserably at it. One of those brand that bypassed the “fail” was Macallan with their twitter tastings.

This is a little over a month old (via NotCot) but I was thinking last night that more companies (especially food brands) need to do tastings like this. It gives the average consumer more of a connection to the brand and also makes them feel that they are part of something bigger – ultimately promoting brand connection.

“Intriguing to see what people and brands are doing with it… latest fascinating (and seemingly awesomely successful) experiment comes from Macallan.” 

macallan0macallan1cPicture 5All Images via NotCot

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: