Twitter Tastings -Macallan

10 Aug

I’m all about twitter and brands connecting, but feel that the majority of brands fail miserably at it. One of those brand that bypassed the “fail” was Macallan with their twitter tastings.

This is a little over a month old (via NotCot) but I was thinking last night that more companies (especially food brands) need to do tastings like this. It gives the average consumer more of a connection to the brand and also makes them feel that they are part of something bigger – ultimately promoting brand connection.

“Intriguing to see what people and brands are doing with it… latest fascinating (and seemingly awesomely successful) experiment comes from Macallan.” 

macallan0macallan1cPicture 5All Images via NotCot


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