Lame excuse for a contest

3 Sep

Picture 1For the most part the majority of people who listen to pandora stream from their office. With the average of about 25 minutes for lunch these days do game codes really matter? Consumers want something that gets them in and out – value isn’t in a game, or even prizes right now. I have a bit of trouble on the media buy/placement of this Subway piece, especially because it came across my screen at 8:30am (not really thinking Subway; coffee yes – Subway not really). I want someone to tell me the ROI on games? Is it awareness or does it really incite repeat visits? And what if the prizes are always the same (there are only so many large Coke’s you can get with a purcahse)?


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