Say it ain’t so…

14 Sep

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The Atlantic – Food Wire looks at The Death of the Cupcake

Bad news for fans of single-serving desserts: Slate ran an article this week predicting the burst of what it calls the “Cupcake Bubble.” The piece offers a host of reasons for why the cupcake trend its on its last legs: 

    • There are too many stores selling them, and the market is oversaturated;

    • Cupcakes are a relatively inexpensive recession food, and when the economy improves, interest in the desserts will decline; 

    • Actually, cupcakes are actually pretty expensive, and consumers will soon wise up and use their $3 on a latte instead of a sugary treat; 

    • The industry isn’t scalable–if the homey bakeries that currently sell cupcakes cut costs by making their goods at a central location instead of onsite, they’ll pay the price in staleness. 

But the Slate article misses the most damning piece of evidence that cupcakes are on the way out: the House of Representatives’ Capitol Hill cafeteria just added a cupcake bar to its offerings. The Hill saw the news as a death knell for the cupcake business:

The only downside of the new bar may lie in what the cafeteria-izing of cupcakes means for the fancy cupcake industry itself: after all, there was a time when ice cream toppings were an expensive novelty, too.

 

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