Does mixing brands and politics go too far?

16 Sep

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The very popular Ben & Jerry’s flavor Chubby Hubby has been renamed, temporarily, Hubby Hubby in support of Vermont’s new law legalizing same-sex marriage. The packaging features a wedding cake with two happy grooms perched on top. A campaign supporting the renaming says: “Now more than ever, Vermont is for lovers…and for lovers of marriage equality.”

Do some brands risk losing customers by going too far, although Ben and Jerry’s has been going political for years – are they the only brand that can do it?

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