Does mixing brands and politics go too far?

16 Sep


The very popular Ben & Jerry’s flavor Chubby Hubby has been renamed, temporarily, Hubby Hubby in support of Vermont’s new law legalizing same-sex marriage. The packaging features a wedding cake with two happy grooms perched on top. A campaign supporting the renaming says: “Now more than ever, Vermont is for lovers…and for lovers of marriage equality.”

Do some brands risk losing customers by going too far, although Ben and Jerry’s has been going political for years – are they the only brand that can do it?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: