Ambient Ice Cream

21 Sep

Unilever, the company behind Magnum ice cream. is developing an ambient ice cream in an attempt to reduce greenhouse gas emissions. The low-carbon product, which is being designed with Cambridge University, would be sold at room temperature but then frozen at home – saving the energy normally used to store, freeze and transport ice cream. 

Honestly, I’m not sure how I feel about picking up ice cream and then refreezing it. There is something that is so un-nostalgic about it.


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